New secure way for customers to pay for items with AR
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New secure way for customers to pay for items with AR New secure way for customers to pay for items with AR
25 October 2017

The AR shopping experience expanded from browsing items and reading about the product details to checkout process. It uses eyes for customer authentication due to pay for a product.

MasterCard, ODG, and Qualcomm created a project with technologies to give a hands-free shopping experience. It transcends both in-store or online shopping experience.

It consists of three steps:

  • the digital payment service from MasterCard called Masterpass with Identity Check Mobile, which uses biometrics for payment authorization.
  • ODG’s R-9 Smartglasses to deliver an AR experience
  • Qualcomm’s Snapdragon 835 Mobile Platform

Customer puts digital items in the shopping cart. Then they use Masterpass and secure process implements authentication to verify the customer. After completing your purchase, the item(s) can be shipped directly to your home or picked up from participating stores. All this happens with the help of ODG’s R-9 Smartglasses. The system offers a full immersive experience. ODG’s dual stereoscopic see-through displays and 5MP cameras allow you to see the products in a degree of depth not possible online or via smartphone. Nevertheless ODG Media presented a demo it explained that it won’t necessarily stay that way. The media expert explained that there is absolutely a demand from online shops.